Yamarket Academy

The quiet return of mobile contracts

The quiet return of mobile contracts

What the numbers actually say, once the headlines are set aside.

It is the sort of thing that seems settled until you look at the detail.

Where to go from here

Most of the confusion comes from two terms that sound alike and mean different things. The exceptions matter more than the rule, and there are three of them.

What actually changed

The practical effect is easier to see in a single example than in a summary. The figures move about, but the direction has been the same for three years.

Where the confusion starts

There is a deadline involved, and missing it costs more than the difference. Nobody is required to explain this to you, which is half the problem.

Whatever you decide, write down why. The reasoning is the part you forget.